Television Delievers People

When you hear the music in the background of Richard Serra's video art piece, it sounds as though you're going to be reading a light and happy message, but the reality of the words are anything but light. The message that really struck me was the fact that the viewer is being "consumed" and during the time of Serra's piece, 20 million people are exposed every minute. I'm sure, now 30 years later, the numbers have increased dramatically because consumers are constantly bombarded with advertisements and hidden messages in their programming. I thought the way in which Richard Serra relayed this message was fantastic. He delivers his messages in detail with almost bullet like statements that really get your attention. The main point is that the consumer is not really making their decisions but rather the advertiser is putting the ideas in the consumers head. I feel the best example of this would be the News stations such as Fox and MSNBC. The more a consumer watches the news program, the more they might be likely to buy into the advertisers and that station's views.